Intel’s Pixel Pat

As part of the creative team at Dentsu, I contributed to the conceptual development of Pixel Pat, an 8-bit endless-run game celebrating CEO Pat Gelsinger's first anniversary. Alongside senior art directors and creative directors, we brainstormed key game components, including lives, innovations, and the visual aesthetic, inspired by retro 8-bit games. The game was brought to life by MVRK, the studio responsible for its development and design.