Chevron Social Extensions

For Chevron's social media campaign, I developed tailored strategies and art direction to effectively communicate their initiatives in carbon capture and methane detection across LinkedIn, Twitter, and TikTok. Each platform requires a unique approach to maximize engagement and reach.

My role: As the art director, I ensured that the visual elements across all platforms were cohesive yet tailored to each medium, enhancing the overall impact of the campaign. By combining strategic content with distinctive art direction, we aimed to maximize visibility and engagement, showcasing Chevron's commitment to sustainability and innovation.