Energy In Progress

Client: Chevron

This campaign embodies Chevron’s commitment to continuous innovation and diverse solutions. We recognize that a single solution won’t suffice, so we’re dedicated to exploring multiple paths to achieve a lower carbon future while meeting the current energy needs of our growing global population.

Our vision is to balance today's demands with tomorrow's sustainability. Progress is an ongoing journey that requires daily advancements and the pursuit of new opportunities. Through this campaign, we aim to highlight our dedication to creating a more sustainable energy landscape. Together, we are moving forward, taking on new challenges, and shaping a better future.

That’s Energy In Progress.

Social Extensions

My role: As an Art Director on the Energy In Progress campaign, I played a crucial role in the pre-production phase and contributed significantly to concept development. My primary focus was on utilizing videos and key information to create innovative ideas for social media extensions.

By developing a strategic social media approach, I aimed to extend the campaign's message in unique and engaging ways across various platforms. This involved crafting content that resonated with our audience, highlighted the campaign's core values, and effectively communicated the ongoing journey toward sustainable energy solutions.

Through creative social media strategies, I ensured that the Energy In Progress campaign's message was delivered powerfully and memorably, helping to connect our audience with Chevron's vision for a lower carbon future.

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